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Project: Canadian Pacific Corporate Christmas Card

Client: Canadian Pacific

Summary

Canadian Pacific asked BUZZFX to create their 2011 and 2012 Corporate Christmas Cards.

Creative Challenge

  • The client needed a corporate Christmas Card that would be fun and still promote the Canadian Pacific values.
  • The card had to be animated and lightweight enough to be sent and viewed through email.
  • The client wanted the animation to be unique and different but still similar to past projects.

Creative Solution

  • We did storyboards of a number of different ideas which we then presented to Canadian Pacific for consideration.
  • Once approved, we blocked in the rough animation, developed a color theme, started on the artwork and assembled the audio tracks for the animation.
  • The client was very happy with the final animation and especially pleased the animation was finished early for Christmas delivery.

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